Berry Industries
P.O. Box 161
Cedar Falls, IA 50613
319-236-9818
www.berryindustries.com



BERRY INDUSTRIES SPORTS A NEW CORPORATE IDENTITY

Cedar Falls, Iowa, USA – December 2002 – Berry Industries, a manufacturer of quality notchers and custom equipment, unveils a new corporate look to begin its forty-third year in business. The updated identity will roll out on Berry’s corporate brochure, product sell sheets and completely redesigned web site.

Hellman Associates, Inc., a full-service marketing firm in Waterloo, Iowa, structured the graphic identity around the logo created by the company's founder, Robert N. Berry. The logo appears as if it could be produced from one of Berry Industries’ very own notchers. The logo stands out in brilliant red, visually expressing the tagline— A Notch Above the Rest.

The graphic look is uncluttered and strong, reflecting the common-sense approach to manufacturing that customers will find at Berry Industries. The mission statement aptly sums up their corporate attitude: You’ll find honest, down-to-earth people who care about even the smallest equipment need.

For more information: Contact Neil Berry at info@berryindustries.com or 1-800-210-8254.